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GONDAL AI ACADEMY / PRACTICAL STEP-BY-STEP COURSES

Prepare a small business pitch or proposal, step by step

Pitches are not won by slides. They are won by preparation: knowing what the room cares about, stating your offer in one page, and having honest answers ready for the hard questions. This course uses AI as the sparring partner and the organiser — while every number, price, and claim stays yours, because you are the one who will have to defend them in the room.

What you need: a real opportunity (a client, a landlord, a lender, a partner), your true facts — prices, timelines, experience, capacity — and any AI chat. The rule of the whole course: the AI may shape and challenge your material; it may never invent it.

The steps

1. Know the room before you write a word. A pitch fails when it answers questions nobody in the room is asking. List what you know about the decision-maker: their problem, their constraints, what a good outcome looks like for them. Where you do not know, mark it a guess — and plan to ask.
   Copy-paste prompt

   I am pitching [what] to [who — their role and organisation]. Here is what I know about their situation: [your notes]. Play the sceptical person across the table: list the five questions you would need answered before saying yes, and the two objections you would raise even if you liked me.

2. Build the one-page offer. Force the whole pitch onto one page before building anything longer: the problem (in their words), your fix in plain language, the proof you genuinely have, and your terms. If it does not fit one page, it is not clear yet — and no slide deck will save it.
   Copy-paste prompt

   Turn my notes into a one-page offer. Structure: (1) the problem, stated as they would state it; (2) what I will do, in plain words; (3) proof — only the experience and results in my notes, nothing added; (4) my terms exactly as given. Flag anything that sounds like a claim I would struggle to defend. My notes: [paste]

   Checkpoint

   You should now have: a one-page offer where every fact, price, and claim is one you can defend out loud.

3. Structure the full proposal document. The document supports the conversation; it is not the conversation. Standard spine: their problem, your approach, what is included and — just as important — what is not, timeline, terms, and the next step. Write the exclusions honestly; rooms trust people who state limits.
   Copy-paste prompt

   Expand my one-page offer into a proposal outline: section headings, the two or three key points under each, and a note where a table or a short example would help. Keep the order: their problem first, my credentials last. Flag any section where I am probably over-promising.

4. Rehearse the hard questions. Price pushback, “why not your cheaper competitor,” timelines, what happens if it goes wrong. Practise out loud, at real length, the way the interview course teaches. An objection you have survived in rehearsal is just a question in the real room.
   Copy-paste prompt

   Role-play the meeting. You are [the decision-maker], friendly but sharp. Raise your objections one at a time — price first — and wait for my answer each time. After each answer, score it briefly for clarity and honesty, and name my weakest sentence.

5. Tighten to plain words and run the final checklist. Cut every sentence that sounds like a brochure. Replace adjectives with facts (“reliable” becomes “answered within the hour, every time, last quarter” — if true). Final checklist: all numbers verified by you, terms exactly as you intend, one clear next step with a date, and nothing in the document you would not say to their face.
   Copy-paste prompt

   Edit this proposal draft for plain words only. Rules: cut hype adjectives, replace claims with the facts underneath them, shorten any sentence over 20 words, and list at the end every claim that still needs evidence. Do not change my prices, dates, or terms.

   Checkpoint

   You should now have: a proposal in plain words, rehearsed answers to the five hard questions, and a checklist fully ticked.

Common mistakes (skip these)

• Invented numbers and borrowed testimonials. The AI will happily draft social proof you do not have. One invented claim, discovered, ends the conversation — and possibly the business relationship.
• A 30-slide deck instead of an offer. If the one-pager is not clear, more slides are just fog with transitions. One page first, always.
• Pitching features, not their problem. The room funds the fixing of its own headache. Lead with their problem in their words; your features are evidence, not the headline.
• Rehearsing only the friendly version. The price objection is coming whether you practise it or not. Practise it.